# First-Line Supervisors of Non-Retail Sales Workers

> Directly supervise and coordinate activities of sales workers other than retail sales workers. May perform duties such as budgeting, accounting, and personnel work, in addition to supervisory duties.

- Edition: Data verified Nov 2026 · CollegesRef 2026–27 edition
- Page: https://www.collegesref.com/careers/first-line-supervisors-of-non-retail-sales-workers
- SOC code: 41-1012.00
- Career family: Sales
- Median annual pay: $87,520 (10th percentile $50,320, 90th percentile $164,070)
- Projected growth: Little or no change, +0.5%
- Openings a year: 21,700
- Typical entry education: High school diploma
- Bright outlook: no
- Data years: BLS 2025 wages · 2025–35 projections

## Interest profile (code ECS)

| Interest area | Score (0–100) |
| --- | ---: |
| Realistic (R) | 12 |
| Investigative (I) | 2 |
| Artistic (A) | 0 |
| Social (S) | 51 |
| Enterprising (E) | 100 |
| Conventional (C) | 72 |

## What you'd do

- Communicating with Supervisors, Peers, or Subordinates (importance 89/100)
- Coaching and Developing Others (importance 85/100)
- Making Decisions and Solving Problems (importance 85/100)
- Getting Information (importance 85/100)
- Guiding, Directing, and Motivating Subordinates (importance 85/100)
- Identifying Objects, Actions, and Events (importance 82/100)
- Working with Computers (importance 81/100)
- Training and Teaching Others (importance 80/100)
- Developing Objectives and Strategies (importance 77/100)
- Coordinating the Work and Activities of Others (importance 72/100)

## Skills

Active Listening, Management of Personnel Resources, Monitoring, Speaking, Coordination, Judgment and Decision Making, Social Perceptiveness, Time Management, Persuasion, Complex Problem Solving

## Knowledge

Customer and Personal Service, Administration and Management, English Language, Personnel and Human Resources, Economics and Accounting, Sales and Marketing, Mathematics, Education and Training, Computers and Electronics, Administrative

## Also called

Advertising Material Distributors Supervisor, Blood Donor Recruiter Supervisor, Bowling Desk Clerk Supervisor, Bulk Plant Supervisor, Circulation Crew Leader, Client Service Supervisor, Customer Service Department Supervisor, Customer Service Supervisor, Desk Clerks Supervisor, Driver Sales Supervisor

## Majors that lead here (NCES CIP–SOC crosswalk, 4-digit CIP)

- [General Sales, Merchandising and Related Marketing Operations](https://www.collegesref.com/programs/5218) (CIP 5218, 358 colleges)
- [Specialized Sales, Merchandising and  Marketing Operations](https://www.collegesref.com/programs/5219) (CIP 5219, 189 colleges)

## Colleges with strong outcomes (College Scorecard, 2025)

| College | Program | Earnings 1 yr | Earnings 4 yrs | Median debt |
| --- | --- | ---: | ---: | ---: |
| [Baylor University](https://www.collegesref.com/college/baylor-university-194) | General Sales, Merchandising and Related Marketing Operations | $85,374 | $125,167 | $21,375 |
| [Texas A & M University-College Station](https://www.collegesref.com/college/texas-a-m-university-college-station-2694) | General Sales, Merchandising and Related Marketing Operations | $72,444 | $93,141 | $18,458 |
| [Bowling Green State University-Main Campus](https://www.collegesref.com/college/bowling-green-state-university-main-campus-290) | General Sales, Merchandising and Related Marketing Operations | $63,510 | $86,245 | $22,625 |
| [Weber State University](https://www.collegesref.com/college/weber-state-university-3186) | General Sales, Merchandising and Related Marketing Operations | $73,639 | $82,549 | $15,668 |
| [Purdue University-Main Campus](https://www.collegesref.com/college/purdue-university-main-campus-2163) | General Sales, Merchandising and Related Marketing Operations | $66,112 | $82,441 | $19,043 |
| [University of Wisconsin-Madison Main Campus](https://www.collegesref.com/college/university-of-wisconsin-madison-main-campus-3084) | General Sales, Merchandising and Related Marketing Operations | $58,551 | $82,081 | $14,567 |
| [Saint Joseph's University](https://www.collegesref.com/college/saint-joseph-s-university-2308) | Specialized Sales, Merchandising and  Marketing Operations | $62,952 | $80,764 | $24,335 |
| [Kennesaw State University](https://www.collegesref.com/college/kennesaw-state-university-1376) | General Sales, Merchandising and Related Marketing Operations | $77,431 | $79,147 | not reported |

## Related careers

- [First-Line Supervisors of Office and Administrative Support Workers](https://www.collegesref.com/careers/first-line-supervisors-of-office-and-administrative-support-workers): $69,500 median pay
- [First-Line Supervisors of Retail Sales Workers](https://www.collegesref.com/careers/first-line-supervisors-of-retail-sales-workers): $48,520 median pay
- [First-Line Supervisors of Entertainment and Recreation Workers, Except Gambling Services](https://www.collegesref.com/careers/first-line-supervisors-of-entertainment-and-recreation-workers-except-gambling-services): $48,560 median pay
- [First-Line Supervisors of Mechanics, Installers, and Repairers](https://www.collegesref.com/careers/first-line-supervisors-of-mechanics-installers-and-repairers): $79,860 median pay
- [First-Line Supervisors of Passenger Attendants](https://www.collegesref.com/careers/first-line-supervisors-of-passenger-attendants): $62,890 median pay
- [First-Line Supervisors of Production and Operating Workers](https://www.collegesref.com/careers/first-line-supervisors-of-production-and-operating-workers): $74,450 median pay

## Sources

- [O*NET Database](https://www.onetcenter.org/database.html), version 31.0 (CC BY 4.0)
- [BLS Employment Projections](https://www.bls.gov/emp/tables.htm), version 2025-35, data year 2025 (Public domain (U.S. government work))
- [BLS Occupational Employment and Wage Statistics](https://www.bls.gov/oes/tables.htm), version 2025, data year 2025 (Public domain (U.S. government work))
- [NCES CIP 2020 to SOC 2018 crosswalk](https://nces.ed.gov/ipeds/cipcode/resources.aspx?y=56), version 2020, data year 2020 (Public domain (U.S. government work))

O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. CollegesRef has modified all or some of this information.