# Marketing

> A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.

- Edition: Data verified Nov 2026 · CollegesRef 2026–27 edition
- Page: https://www.collegesref.com/programs/marketing
- CIP code: 52.14 (Business, Management, Marketing, and Related Support Services)
- Colleges offering it: 820 at its most common degree level
- Value ranking: https://www.collegesref.com/best-colleges/marketing

## Outcomes by degree level (College Scorecard, 2025)

| Degree level | Colleges | Median earnings 1 yr | Median earnings 4 yrs | Median federal debt |
| --- | ---: | ---: | ---: | ---: |
| Certificate | 271 | $50,204 | $67,956 | $16,625 |
| Associate's | 244 | $43,056 | $47,225 | $12,905 |
| Bachelor's | 820 | $50,665 | $66,542 | $20,500 |
| Master's | 160 | $67,736 | $83,925 | $37,419 |
| Post-baccalaureate certificate | 12 | $106,996 | $131,018 | not reported |
| Doctoral | 13 | not reported | not reported | not reported |
| First professional | 3 | $137,699 | not reported | not reported |
| Graduate/professional certificate | 117 | $75,993 | $89,219 | $49,001 |

## Colleges whose graduates earn the most (Bachelor's)

Only programs with at least 10 graduates are listed.

| College | Location | Median earnings 4 yrs | Median debt |
| --- | --- | ---: | ---: |
| [Brigham Young University-Provo](https://www.collegesref.com/college/brigham-young-university-provo-byu-utah-302) | Provo, UT | $112,596 | $14,125 |
| [University of Pennsylvania](https://www.collegesref.com/college/university-of-pennsylvania-upenn-3009) | Philadelphia, PA | $112,211 | $7,500 |
| [Boston College](https://www.collegesref.com/college/boston-college-285) | Chestnut Hill, MA | $106,353 | $19,000 |
| [Georgetown University-DC](https://www.collegesref.com/college/georgetown-university-dc-1068) | Washington, DC | $105,944 | $16,000 |
| [Santa Clara University](https://www.collegesref.com/college/santa-clara-university-2371) | Santa Clara, CA | $104,723 | $19,500 |
| [Villanova University](https://www.collegesref.com/college/villanova-university-3127) | Villanova, PA | $102,222 | $24,524 |
| [Washington University in St Louis](https://www.collegesref.com/college/washington-university-in-st-louis-wustl-3172) | Saint Louis, MO | $100,489 | not reported |
| [Tulane University of Louisiana](https://www.collegesref.com/college/tulane-university-of-louisiana-2827) | New Orleans, LA | $98,503 | $18,000 |
| [Lehigh University](https://www.collegesref.com/college/lehigh-university-1472) | Bethlehem, PA | $98,320 | $23,250 |
| [Texas Christian University](https://www.collegesref.com/college/texas-christian-university-tcu-2701) | Fort Worth, TX | $97,148 | $20,250 |

## Related careers (NCES CIP–SOC crosswalk)

- [Marketing Managers](https://www.collegesref.com/careers/marketing-managers): $166,790 median pay
- [Sales Managers](https://www.collegesref.com/careers/sales-managers): $148,270 median pay
- [Advertising and Promotions Managers](https://www.collegesref.com/careers/advertising-and-promotions-managers): $133,660 median pay
- [Fundraising Managers](https://www.collegesref.com/careers/fundraising-managers): $125,470 median pay
- [Video Game Designers](https://www.collegesref.com/careers/video-game-designers): $104,000 median pay
- [Web and Digital Interface Designers](https://www.collegesref.com/careers/web-and-digital-interface-designers): $104,000 median pay
- [Business Teachers, Postsecondary](https://www.collegesref.com/careers/business-teachers-postsecondary): $99,080 median pay
- [Market Research Analysts and Marketing Specialists](https://www.collegesref.com/careers/market-research-analysts-and-marketing-specialists): $78,760 median pay
- [Search Marketing Strategists](https://www.collegesref.com/careers/search-marketing-strategists): $78,760 median pay
- [Fundraisers](https://www.collegesref.com/careers/fundraisers): $72,550 median pay
- [Survey Researchers](https://www.collegesref.com/careers/survey-researchers): $69,460 median pay

## More in Business, Management, Marketing, and Related Support Services

- [Business Administration, Management and Operations](https://www.collegesref.com/programs/business-administration-management-and-operations): 1,495 colleges
- [Accounting and Related Services](https://www.collegesref.com/programs/accounting-and-related-services): 1,096 colleges
- [Finance and Financial Management Services](https://www.collegesref.com/programs/finance-and-financial-management-services): 730 colleges
- [Business Operations Support and Assistant Services](https://www.collegesref.com/programs/business-operations-support-and-assistant-services): 669 colleges
- [Business/Commerce, General](https://www.collegesref.com/programs/business-commerce-general): 523 colleges
- [Entrepreneurial and Small Business Operations](https://www.collegesref.com/programs/entrepreneurial-and-small-business-operations): 520 colleges
- [International Business](https://www.collegesref.com/programs/international-business): 426 colleges
- [Human Resources Management and Services](https://www.collegesref.com/programs/human-resources-management-and-services): 379 colleges

## Sources

- U.S. Department of Education, College Scorecard field-of-study data, 2025: https://collegescorecard.ed.gov/data/
- NCES Classification of Instructional Programs (CIP) 2020: https://nces.ed.gov/ipeds/cipcode/