# Specialized Sales, Merchandising and  Marketing Operations

> Specialized Sales, Merchandising and  Marketing Operations is a field of study in the Business, Management, Marketing, and Related Support Services area.

- Edition: Data verified Nov 2026 · CollegesRef 2026–27 edition
- Page: https://www.collegesref.com/programs/specialized-sales-merchandising-and-marketing-operations
- CIP code: 52.19 (Business, Management, Marketing, and Related Support Services)
- Colleges offering it: 87 at its most common degree level

## Outcomes by degree level (College Scorecard, 2025)

| Degree level | Colleges | Median earnings 1 yr | Median earnings 4 yrs | Median federal debt |
| --- | ---: | ---: | ---: | ---: |
| Certificate | 71 | not reported | $48,008 | not reported |
| Associate's | 74 | $39,012 | $46,098 | $11,666 |
| Bachelor's | 87 | $46,100 | $56,702 | $23,625 |
| Master's | 12 | $114,709 | $151,606 | $38,872 |
| Post-baccalaureate certificate | 1 | not reported | not reported | not reported |
| Doctoral | 1 | not reported | not reported | not reported |
| Graduate/professional certificate | 6 | $76,112 | not reported | $30,750 |

## Colleges whose graduates earn the most (Bachelor's)

Only programs with at least 10 graduates are listed.

| College | Location | Median earnings 4 yrs | Median debt |
| --- | --- | ---: | ---: |
| [Saint Joseph's University](https://www.collegesref.com/college/saint-joseph-s-university-2308) | Philadelphia, PA | $80,764 | $24,335 |
| [Northwood University](https://www.collegesref.com/college/northwood-university-1968) | Midland, MI | $77,647 | $21,540 |
| [Marist College](https://www.collegesref.com/college/marist-college-1597) | Poughkeepsie, NY | $74,534 | $25,000 |
| [Fashion Institute of Technology](https://www.collegesref.com/college/fashion-institute-of-technology-fit-942) | New York, NY | $70,727 | $19,500 |
| [Lasell University](https://www.collegesref.com/college/lasell-university-1453) | Newton, MA | $69,156 | $27,000 |
| [Baylor University](https://www.collegesref.com/college/baylor-university-194) | Waco, TX | $67,066 | not reported |
| [LIM College](https://www.collegesref.com/college/lim-college-1484) | New York, NY | $66,968 | $23,625 |
| [Texas Christian University](https://www.collegesref.com/college/texas-christian-university-tcu-2701) | Fort Worth, TX | $66,108 | $21,500 |
| [University of Georgia](https://www.collegesref.com/college/university-of-georgia-2912) | Athens, GA | $61,955 | $14,000 |
| [Ferris State University](https://www.collegesref.com/college/ferris-state-university-949) | Big Rapids, MI | $61,884 | $19,288 |

## Related careers (NCES CIP–SOC crosswalk)

- [Marketing Managers](https://www.collegesref.com/careers/marketing-managers): $166,790 median pay
- [First-Line Supervisors of Non-Retail Sales Workers](https://www.collegesref.com/careers/first-line-supervisors-of-non-retail-sales-workers): $87,520 median pay
- [Market Research Analysts and Marketing Specialists](https://www.collegesref.com/careers/market-research-analysts-and-marketing-specialists): $78,760 median pay
- [Search Marketing Strategists](https://www.collegesref.com/careers/search-marketing-strategists): $78,760 median pay
- [Securities, Commodities, and Financial Services Sales Agents](https://www.collegesref.com/careers/securities-commodities-and-financial-services-sales-agents): $78,660 median pay
- [Wholesale and Retail Buyers, Except Farm Products](https://www.collegesref.com/careers/wholesale-and-retail-buyers-except-farm-products): $77,710 median pay
- [Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products](https://www.collegesref.com/careers/sales-representatives-wholesale-and-manufacturing-except-technical-and-scientific-products): $72,080 median pay
- [Travel Agents](https://www.collegesref.com/careers/travel-agents): $50,160 median pay
- [First-Line Supervisors of Retail Sales Workers](https://www.collegesref.com/careers/first-line-supervisors-of-retail-sales-workers): $48,520 median pay
- [Models](https://www.collegesref.com/careers/models): $48,470 median pay
- [Sales and Related Workers, All Other](https://www.collegesref.com/careers/sales-and-related-workers-all-other): $48,280 median pay
- [Merchandise Displayers and Window Trimmers](https://www.collegesref.com/careers/merchandise-displayers-and-window-trimmers): $39,390 median pay
- [Parts Salespersons](https://www.collegesref.com/careers/parts-salespersons): $38,630 median pay

## More in Business, Management, Marketing, and Related Support Services

- [Business Administration, Management and Operations](https://www.collegesref.com/programs/business-administration-management-and-operations): 1,495 colleges
- [Accounting and Related Services](https://www.collegesref.com/programs/accounting-and-related-services): 1,096 colleges
- [Marketing](https://www.collegesref.com/programs/marketing): 820 colleges
- [Finance and Financial Management Services](https://www.collegesref.com/programs/finance-and-financial-management-services): 730 colleges
- [Business Operations Support and Assistant Services](https://www.collegesref.com/programs/business-operations-support-and-assistant-services): 669 colleges
- [Business/Commerce, General](https://www.collegesref.com/programs/business-commerce-general): 523 colleges
- [Entrepreneurial and Small Business Operations](https://www.collegesref.com/programs/entrepreneurial-and-small-business-operations): 520 colleges
- [International Business](https://www.collegesref.com/programs/international-business): 426 colleges

## Sources

- U.S. Department of Education, College Scorecard field-of-study data, 2025: https://collegescorecard.ed.gov/data/
- NCES Classification of Instructional Programs (CIP) 2020: https://nces.ed.gov/ipeds/cipcode/