Advertising and Promotions Managers

These managers spend their days planning, directing, and coordinating advertising policies and programs. They create collateral materials such as posters, coupons, giveaways, and contests to generate consumer interest in services or products. The role is highly enterprising, requiring strong leadership, innovation, and self-confidence.

On a daily basis, these professionals gather information, solve complex problems, and make critical decisions. They must organize, plan, and prioritize their own work while scheduling activities for others. Communication is a major part of the job, which involves interacting with supervisors, peers, and individuals outside the organization.

Success in this field relies on skills like active listening, speaking, social perceptiveness, and coordination. Managers must also possess deep knowledge of sales, marketing, communications, media, and administration. They use computers regularly and must pay close attention to detail while remaining adaptable and cooperative with their teams.

Entering this career typically requires a bachelor's degree along with several years of work experience in a related field. Students preparing for this path often major in marketing, advertising, public relations, and applied communication.

While not always mandatory, professionals can earn industry credentials to boost their qualifications. Available certifications include the Agile Certified Product Manager from the Association of International Product Marketing and Management, the CareerOneStop Test Certification from the CareerOneStop Test Organization, and the Certification of Achievement-Alliance Management or Certified Strategic Alliance Professional from the Association of Strategic Alliance Professionals. Other options include the Certified New Home Marketing Professional from the National Association of Home Builders and the Independent Rental Owner Professional from the National Apartment Association.

In 2025, the median annual pay for advertising and promotions managers was $133,660. Salaries can vary significantly based on experience and location; the lowest 10 percent of earners make less than $63,300, while the highest 10 percent earn more than $286,240.

There are 21,470 people employed in this occupation. Between 2025 and 2035, employment is projected to decline by -3.7 percent. Despite this projected decrease in total jobs, the field is still expected to have 2,300 openings each year.