Sales
Retail Salespersons
- Median pay
- $35,410
- Outlook
- Little or no change
No formal credential
- Persuasion
- Active Listening
- Service Orientation
SOC 27-1026.00
Plan and erect commercial displays, such as those in windows and interiors of retail stores and at trade exhibitions.
Data verified Nov 2026 · CollegesRef 2026–27 edition
Source: BLS 2025 wages · 2025–35 projections
Annual pay range
165,220 people work in this occupation.
In short
Merchandise displayers and window trimmers design and set up commercial displays in retail stores and exhibitions. The career offers a median annual pay of $39,390, with opportunities for creative individuals to showcase products and attract customers.
Written with AI from the BLS, O*NET and CareerOneStop data on this page. Every figure is checked against that data before it is published.
Plan and erect commercial displays, such as those in windows and interiors of retail stores and at trade exhibitions.
Usually vocational training, an associate degree or related experience.
People in this career, often called display designers or apparel merchandisers, plan and build eye-catching commercial displays for store interiors, windows, and trade shows. Daily tasks require strong artistic interests and a focus on creative thinking. Workers gather information about products, identify display needs, and organize their work to meet specific design standards.
This role is physically active, requiring workers to handle and move objects, set up props, and perform general physical tasks. Success in this job relies on skills like active listening, critical thinking, coordination, and time management. Displayers must communicate effectively with supervisors and peers to coordinate projects.
Key knowledge areas include sales, marketing, design, and customer service. Workers must also understand administration and basic computer systems. Important work styles for this job include innovation, dependability, adaptability, and a strong attention to detail. Display artists must be self-confident and comfortable with ambiguity as they solve design challenges and make decisions on how to best present merchandise.
To enter this field, workers typically need a high school diploma. The career generally requires a medium level of preparation, which often includes vocational training, an associate degree, or previous related work experience. Students interested in this pathway frequently choose college majors such as specialized sales, merchandising, and marketing operations.
While formal credentials are not always mandatory, obtaining professional certifications can help job seekers stand out. For instance, candidates can earn the Retail Industry Fundamentals certification offered by the National Retail Federation Foundation. This training helps build foundational knowledge in retail operations and customer service, which aligns with the marketing and design skills needed for the role.
In 2025, the median annual pay for merchandise displayers and window trimmers was $39,390. This means half of the workers in this field earned more than this amount, while the other half earned less. The lowest 10% of earners made less than $30,760, and the highest 10% earned more than $58,370.
There were 165,220 people employed in this occupation. Between 2025 and 2035, employment is projected to grow by 2.7%, which is as fast as the average for all occupations. Despite this moderate growth rate, the field is expected to generate 17,200 job openings each year.
Interest code ARE. Compare it with yours
Apparel Merchandiser · Decorator · Display Artist · Display Associate · Display Coordinator · Display Decorator · Display Designer · Display Specialist · Display Trimmer · Draper
Career pathway
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Majors
Colleges
College Scorecard program outcomes
Programs that lead to this career, ranked by what their graduates earn four years after finishing. Earnings are for graduates who received federal aid.
Philadelphia, PA · Specialized Sales, Merchandising and Marketing Operations · Bachelor's
Midland, MI · Specialized Sales, Merchandising and Marketing Operations · Bachelor's
Poughkeepsie, NY · Specialized Sales, Merchandising and Marketing Operations · Bachelor's
New York, NY · Specialized Sales, Merchandising and Marketing Operations · Bachelor's
Newton, MA · Specialized Sales, Merchandising and Marketing Operations · Bachelor's
Fort Worth, TX · Specialized Sales, Merchandising and Marketing Operations · Bachelor's
Source: U.S. Department of Education College Scorecard field-of-study data, 2025. Programs with few graduates are not listed.
NCES CIP–SOC crosswalk
Related programs by four-digit CIP code. They are common routes in, not the only ones.
189 colleges offer it
CareerOneStop
What merchandise displayers and window trimmers may need beyond a degree, where a license is required, and what the work pays in each state.
Core certifications employers recognise for this work.
Programs of study that prepare people for this work.
Data from CareerOneStop, sponsored by the U.S. Department of Labor (Employment and Training Administration, with the Minnesota Department of Employment and Economic Development). Retrieved November 6, 2026.
Your plan
Courses, majors, colleges, scholarships and a timeline for this career, built from your profile.
Written with AI from the BLS, O*NET and CareerOneStop data on this page. Every figure is checked against that data before it is published.
Workers in this field are known by many names, including display artists, apparel merchandisers, decorators, display associates, and display coordinators. They may also be called display designers, display trimmers, or drapers.
Students preparing for this career often major in specialized sales, merchandising, and marketing operations. These programs teach the design and business principles used to promote retail products.
Yes, individuals can earn the Retail Industry Fundamentals certification. This credential is provided by the National Retail Federation Foundation and covers basic retail and customer service concepts.
Every figure on this page comes from these public datasets. Missing values are shown as not reported, never estimated.
Version 31.0
Version 2025-35 · Data year 2025
Version 2025 · Data year 2025
Version 2020 · Data year 2020
O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. CollegesRef has modified all or some of this information.
Data from CareerOneStop, sponsored by the U.S. Department of Labor (Employment and Training Administration, with the Minnesota Department of Employment and Economic Development). Retrieved November 6, 2026.
Page data updated November 5, 2026.