Marketing
Ranked #291 of 354 for valueMarketing · 45 graduates
- Earnings 4 yrs after
- $62,860
- Ranked-college median: $67,486
- Median debt
- $20,625
- Ranked-college median: $19,523

Midland, MI, United States
Northwood University's acceptance rate is 64.5% (CollegesRef 2026–27 edition, 1,123 applicants). It is a private nonprofit university in Midland, MI, with 1,974 students. The average net price after grants is $25,908 a year. The six-year graduation rate is 64.4%, and median earnings ten years after entry are $68,112.
Data verified Nov 2026 · CollegesRef 2026–27 edition
Photo: User:Mgreason, Public domain, via Wikimedia Commons
Acceptance rate: 64.5% (fall admissions, CollegesRef 2026–27 edition). 936 of 1,123 applicants were admitted. Admissions details
Near the national median
National median 1,603
Five questions match you to a college identity, then show where Northwood University sits for you.
Take the fit quizNorthwood University admitted 64.5% of 1,123 applicants.
64.5% of applicants were admitted
29.4% of admitted students enrolled (yield)
Average net price
$25,908
What students paid per year on average after grants and scholarships. Your price depends on family income.
Published price vs. what students paid
Students receiving Pell Grants
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Start with the Pell Grant estimator See a sample reportGraduation rate
First-time, full-time students finishing within 150% of normal time
First-year retention
Students who return for a second year
Median earnings
$68,112
Former students who received federal aid
Bachelor's majors where Northwood University is ranked in CollegesRef's value rankings. Earnings are medians 4 years after graduating, for graduates who received federal aid; the tick on each bar marks the median of all ranked colleges in that field.
Marketing · 45 graduates
Finance and Financial Management Services · 53 graduates
Sports, Kinesiology, and Physical Education/Fitness · 25 graduates
Accounting and Related Services · 58 graduates
Business Administration, Management and Operations · 239 graduates
Total students
1,974
Academic calendar
Semester
Carnegie classification
Business school
A Bachelor’s Degree College with a Business & Management focus.
Where the campus is, how far it sits from a major city, and other colleges within reach.
Northwood UniversityMidland, MI, United States
Distances are straight-line miles, not driving distance. Map data © OpenStreetMap contributors, tiles by OpenFreeMap and OpenMapTiles.
Northwood University
Midland, MI, United States
Small city
Inside an urbanized area and a principal city.
Nearest major cityGrand Rapids, MI · about 84 mi
In the city250 mi
Ask about admissions, cost or campus life at Northwood University. Answers come from CollegesRef data.
Ask CollegesRefWhat sets this college apart, grouped by theme, each with what it means and the data or editorial tag behind it.
Cost & aid
Affordable
Lower cost than many comparable colleges for a typical family.
Average net price $25,908 a year after aid
NCAA Division II · Competitive sports with partial scholarships and smaller programs.
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Your quiz result turned into up to 10 best-fit colleges, with reach, target and likely groups, costs, earnings and an action plan.
Start with the quiz See a sample reportAdmit rate, net price and outcomes for Northwood University and Cleary University, side by side.
Compare with Cleary UniversityNorthwood University admitted 64.5% of 1,123 applicants in the CollegesRef 2026–27 edition, the most recent release. That is the figure colleges report to the U.S. Department of Education (IPEDS and College Scorecard).
Tuition at Northwood University is $35,900 a year before financial aid in the CollegesRef 2026–27 edition. The average net price after grants is $25,908 a year.
The average net price at Northwood University, what first-time, full-time students paid after grants and scholarships, was $25,908 a year in the CollegesRef 2026–27 edition. Your own price depends on family income; the college's net price calculator gives a personal estimate.
64.4% of first-time, full-time students at Northwood University graduate within six years (150% of normal time), according to the CollegesRef 2026–27 edition.
The closest matches are Cleary University, Menlo College, and Hult International Business School, based on admissions, cost, graduation rate, size, and campus profile.
Last checked Nov 3, 2026
Figures come from federal reporting. Text marked “CollegesRef editorial” is our own summary, and similar-college lists come from CollegesRef matching. How we source data
Similar colleges
Bars show profile closeness out of 100: how near each college's graduation rate, size, admit rate, net price, Carnegie class, and control are to Northwood University. The order also uses CollegesRef matching tiers, so a later card can score higher.
Cleary University
Howell, MI
Graduation rate 68%, close to 64%
Profile closeness78/100
Menlo College
Atherton, CA
Acceptance rate 68%, close to 65%
Profile closeness71/100
Hult International Business School
Cambridge, MA
Graduation rate 60%, close to 64%
Profile closeness67/100
Babson College
Wellesley, MA
Enrollment 2,728 students, close to 1,974
Profile closeness53/100
Oak Valley College
Rialto, CA
Same Carnegie classification
Profile closeness40/100
Pacific States University
Los Angeles, CA
Same Carnegie classification
Profile closeness27/100
Williamson Christian College
Franklin, TN
Same Carnegie classification
Profile closeness24/100
Lincoln University-California
Oakland, CA
Same Carnegie classification
Profile closeness38/100
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