SOC 13-2052.00

    Personal Financial Advisors

    Advise clients on financial plans using knowledge of tax and investment strategies, securities, insurance, pension plans, and real estate.

    Median pay
    $105,070
    Growth
    +1.4%
    Slower than average
    Openings a year
    17,100
    Typical education
    Bachelor's degree

    Data verified Nov 2026 · CollegesRef 2026–27 edition

    Source: BLS 2025 wages · 2025–35 projections

    See the pathway

    Annual pay range

    Lowest 10% earn less than
    $50,190
    Median
    $105,070
    Highest 10% earn more than
    $357,020
    National wages for all workers in this occupation. BLS Occupational Employment and Wage Statistics, May 2025.

    266,800 people work in this occupation.

    In short

    Personal financial advisors guide clients on managing their money, investments, taxes, and insurance. The career offers a median annual pay of $105,070, though earnings can vary widely depending on experience and client base.

    Written with AI from the BLS, O*NET and CareerOneStop data on this page. Every figure is checked against that data before it is published.

    What personal financial advisors do

    Job Zone 4: Considerable preparation

    Advise clients on financial plans using knowledge of tax and investment strategies, securities, insurance, pension plans, and real estate. Duties include assessing clients' assets, liabilities, cash flow, insurance coverage, tax status, and financial objectives. May also buy and sell financial assets for clients.

    Most need a bachelor's degree and several years of related experience.

    What the work is like

    People in this career help clients manage their assets, liabilities, cash flow, and long-term financial goals. Day-to-day tasks involve gathering information, analyzing financial data, and using computers to build plans. Advisors must make decisions and solve complex problems while explaining complicated financial concepts to people outside their organization. This work requires strong skills in active listening, speaking, critical thinking, and mathematics to understand each client's unique situation.

    Success in this field relies on knowledge of economics, accounting, customer service, psychology, and sales. Because advisors handle sensitive personal information, they must demonstrate high integrity, dependability, and attention to detail. They also need a strong enterprising interest, initiative, and self-confidence to build a client base and maintain lasting interpersonal relationships.

    How to get there

    Entering this field typically requires a bachelor's degree. Most professionals also need several years of work experience in a related business or finance role before they can advise clients independently. Students preparing for this career often major in finance and financial management services, or family and consumer economics and related studies.

    Depending on the location, some states list a license for this work. Professionals can also earn various industry credentials to show their expertise. Examples of these certifications include the Accredited Retirement Advisor, Associate in Insurance Accounting and Finance, Associate Life Management Institute, Associate Secure Retirement Institute, Certification in Long Term Care, and the Certified Financial Fiduciary.

    Pay and outlook explained

    In 2025, the median annual pay for personal financial advisors was $105,070. Earnings can vary significantly based on performance and location, with the lowest 10 percent earning less than $50,190 and the highest 10 percent earning more than $357,020. The field employs 266,800 people. Between 2025 and 2035, employment is projected to grow by 1.4 percent, which is slower than average. Despite this slow growth rate, about 17,100 job openings are expected to become available each year.

    Interest profile

    Realistic (R)
    0 / 100
    Investigative (I)
    38 / 100
    Artistic (A)
    12 / 100
    Social (S)
    51 / 100
    Enterprising (E) · strongest
    81 / 100
    Conventional (C)
    77 / 100
    How strongly each interest area describes the work, from O*NET (scores rescaled to 0–100). The interest code lists the strongest areas in order.

    Interest code ECS. Compare it with yours

    What you'd do

    Getting Information
    94
    Analyzing Data or Information
    92
    Working with Computers
    91
    Establishing and Maintaining Interpersonal Relationships
    89
    Making Decisions and Solving Problems
    89
    Processing Information
    87
    Updating and Using Relevant Knowledge
    87
    Interpreting the Meaning of Information for Others
    81
    Communicating with People Outside the Organization
    80
    Documenting/Recording Information
    76
    Work activities rated by importance for this occupation, O*NET (0–100).

    Skills and strengths

    Skills

    • Active Listening
    • Reading Comprehension
    • Speaking
    • Writing
    • Critical Thinking
    • Complex Problem Solving
    • Judgment and Decision Making
    • Mathematics
    • Service Orientation
    • Social Perceptiveness

    Knowledge

    • Customer and Personal Service
    • Economics and Accounting
    • English Language
    • Mathematics
    • Psychology
    • Administration and Management
    • Sales and Marketing
    • Computers and Electronics
    • Law and Government
    • Administrative

    Abilities

    • Oral Comprehension
    • Oral Expression
    • Speech Clarity
    • Written Comprehension
    • Inductive Reasoning
    • Deductive Reasoning
    • Near Vision
    • Number Facility
    • Written Expression
    • Mathematical Reasoning

    Work styles

    • Attention to Detail
    • Integrity
    • Dependability
    • Cautiousness
    • Intellectual Curiosity
    • Social Orientation
    • Achievement Orientation
    • Perseverance
    • Initiative
    • Self-Confidence

    Also called

    Account Manager · Asset Analyst · Asset Manager · Budget Counselor · Certified Financial Planner (CFP) · Chartered Financial Analyst (CFA) · Client Advisor · Credit Counselor · Debt Counselor · Estate Planner

    Career pathway

    From your interests to personal financial advisors

    Interests that fit the work, the career, majors that lead there and colleges whose graduates in those majors earn the most. Hover or focus a step to follow one path.

    1. Interests

    2. This career

      • Personal Financial Advisors$105,070 median pay
    3. Majors

    4. Colleges

    College Scorecard program outcomes

    Colleges with strong outcomes

    Programs that lead to this career, ranked by what their graduates earn four years after finishing. Earnings are for graduates who received federal aid.

    1. 1Washington University in St Louis WUSTL logo
      Washington University in St Louis WUSTL

      Saint Louis, MO · Finance and Financial Management Services · Bachelor's

      1 yr after
      $108,590
      4 yrs after
      $185,551
      Median debt
      $20,750
    2. 2University of Notre Dame-South Bend IN logo
      University of Notre Dame-South Bend IN

      Notre Dame, IN · Finance and Financial Management Services · Bachelor's

      1 yr after
      $141,543
      4 yrs after
      $160,313
      Median debt
      $19,500
    3. 3Georgetown University-DC logo
      Georgetown University-DC

      Washington, DC · Finance and Financial Management Services · Bachelor's

      1 yr after
      $126,622
      4 yrs after
      $152,744
      Median debt
      $13,088
    4. 4Boston College logo
      Boston College

      Chestnut Hill, MA · Finance and Financial Management Services · Bachelor's

      1 yr after
      $92,127
      4 yrs after
      $147,746
      Median debt
      $18,650
    5. 5Wake Forest University logo
      Wake Forest University

      Winston-Salem, NC · Finance and Financial Management Services · Bachelor's

      1 yr after
      $116,242
      4 yrs after
      $145,996
      Median debt
      $19,500
    6. 6American University logo
      American University

      Washington, DC · Finance and Financial Management Services · Bachelor's

      1 yr after
      $76,317
      4 yrs after
      $134,332
      Median debt
      $20,633
    7. 7Southern Methodist University SMU logo
      Southern Methodist University SMU

      Dallas, TX · Finance and Financial Management Services · Bachelor's

      1 yr after
      $93,440
      4 yrs after
      $133,852
      Median debt
      $17,250
    8. 8The University of Texas at Austin Main Campus logo
      The University of Texas at Austin Main Campus

      Austin, TX · Finance and Financial Management Services · Bachelor's

      1 yr after
      $81,536
      4 yrs after
      $132,075
      Median debt
      $18,975

    Source: U.S. Department of Education College Scorecard field-of-study data, 2025. Programs with few graduates are not listed.

    NCES CIP–SOC crosswalk

    Majors that lead here

    Related programs by four-digit CIP code. They are common routes in, not the only ones.

    CareerOneStop

    Certifications, licenses and pay by state

    What personal financial advisors may need beyond a degree, where a license is required, and what the work pays in each state.

    Certifications

    Core certifications employers recognise for this work. Showing 12 of 19.

    Search all certifications on CareerOneStop

    Training

    Programs of study that prepare people for this work.

    • Family Resource Management Studies, General
    • Finance, General
    • Financial Planning and Services

    Find training near you on CareerOneStop

    Licenses by state

    35 states list a license for this work. Open your state for the license and the agency that issues it.

    Check license requirements on CareerOneStop

    Data from CareerOneStop, sponsored by the U.S. Department of Labor (Employment and Training Administration, with the Minnesota Department of Employment and Economic Development). Retrieved November 9, 2026.

    Your plan

    Build my pathway plan

    Courses, majors, colleges, scholarships and a timeline for this career, built from your profile.

    Questions about personal financial advisors

    Written with AI from the BLS, O*NET and CareerOneStop data on this page. Every figure is checked against that data before it is published.

    What are some alternative job titles for this career?

    People in this field are also called asset managers, client advisors, estate planners, or budget counselors. Some may use titles related to specific credentials, such as Certified Financial Planner or Chartered Financial Analyst.

    What are some similar careers in the financial field?

    Related careers include financial and investment analysts, credit counselors, and loan officers. Other similar options are investment fund managers, financial risk specialists, and securities, commodities, and financial services sales agents.

    What subjects should I study to prepare for this job?

    It is helpful to focus on economics, accounting, mathematics, and law. Studying sales, marketing, and psychology can also help you better understand and communicate with your clients.

    Sources and attribution

    Every figure on this page comes from these public datasets. Missing values are shown as not reported, never estimated.

    O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. CollegesRef has modified all or some of this information.

    Data from CareerOneStop, sponsored by the U.S. Department of Labor (Employment and Training Administration, with the Minnesota Department of Employment and Economic Development). Retrieved November 9, 2026.

    Page data updated November 5, 2026.