Arts, design and media
Media Technical Directors/Managers
- Median pay
- $90,360
- Outlook
- As fast as average
Bachelor's degree
- Active Listening
- Coordination
- Monitoring
SOC 27-2012.00
Produce or direct stage, television, radio, video, or film productions for entertainment, information, or instruction.
Data verified Nov 2026 · CollegesRef 2026–27 edition
Source: BLS 2025 wages · 2025–35 projections
Annual pay range
143,120 people work in this occupation.
In short
Producers and directors lead creative projects for stage, television, radio, video, or film. They earn a median annual pay of $90,360, with opportunities spanning entertainment, instruction, and information media.
Written with AI from the BLS, O*NET and CareerOneStop data on this page. Every figure is checked against that data before it is published.
Produce or direct stage, television, radio, video, or film productions for entertainment, information, or instruction. Responsible for creative decisions, such as interpretation of script, choice of actors or guests, set design, sound, special effects, and choreography.
Most need a bachelor's degree and several years of related experience.
People in this career manage the creative and practical aspects of media productions. Day-to-day tasks involve getting information, thinking creatively, and making decisions to solve artistic and technical problems. These professionals interpret scripts, select actors or guests, and oversee set design, sound, choreography, and special effects. They must organize, plan, and prioritize work while communicating constantly with supervisors, peers, and subordinates. Using computers and processing information are also central to the role.
Success in this field requires strong artistic interests and a blend of leadership orientation, innovation, and self-confidence. Producers and directors rely on skills like active listening, critical thinking, speaking, and personnel management to guide cast and crew members. They must be highly adaptable, dependable, and tolerant of stress. Key knowledge areas include communications and media, fine arts, telecommunications, and English. They also need a solid understanding of administration, management, and customer service to keep productions running smoothly and on schedule.
Entering this career typically requires a bachelor's degree. Because the work demands considerable preparation, most professionals also need several years of experience in a related media or performance role before taking on directing or producing responsibilities.
Students preparing for this field often choose college majors such as drama, theatre arts, and stagecraft. Other relevant programs of study include film, video, and photographic arts, as well as radio, television, and digital communication. Some individuals also pursue degrees in arts, entertainment, and media management to build their administrative skills. While formal credentials focus primarily on these degrees, licensing requirements vary by location, as some states list a license for this work.
The median annual pay for producers and directors is $90,360. Earnings vary widely based on experience, budget, and industry, with the lowest 10 percent earning less than $45,780 and the highest 10 percent earning more than $198,540. There are 143,120 people employed in this field. Between 2025 and 2035, employment is projected to grow by 4 percent, which is as fast as the average for all occupations. This growth is expected to result in 12,100 job openings each year.
Interest code AEC. Compare it with yours
Animation Director · Animation Producer · Art Framing Manager · Artistic Director · Broadcast News Producer · Broadcast Producer · Casting Director · Commercial Director · Content Producer · Creative Director
Career pathway
Interests that fit the work, the career, majors that lead there and colleges whose graduates in those majors earn the most. Hover or focus a step to follow one path.
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Colleges
College Scorecard program outcomes
Programs that lead to this career, ranked by what their graduates earn four years after finishing. Earnings are for graduates who received federal aid.
Atlanta, GA · Radio, Television, and Digital Communication · Bachelor's
Rochester, NY · Radio, Television, and Digital Communication · Bachelor's
New York, NY · Radio, Television, and Digital Communication · Bachelor's
Source: U.S. Department of Education College Scorecard field-of-study data, 2025. Programs with few graduates are not listed.
NCES CIP–SOC crosswalk
Related programs by four-digit CIP code. They are common routes in, not the only ones.
1,130 colleges offer it
676 colleges offer it
653 colleges offer it
351 colleges offer it
CareerOneStop
What producers and directors may need beyond a degree, where a license is required, and what the work pays in each state.
Programs of study that prepare people for this work.
1 state lists a license for this work. Open your state for the license and the agency that issues it.
PRODUCTION COMPANY DISTRUBUTOR
PRODUCTION COMPANY OPERATOR
Data from CareerOneStop, sponsored by the U.S. Department of Labor (Employment and Training Administration, with the Minnesota Department of Employment and Economic Development). Retrieved November 6, 2026.
Your plan
Courses, majors, colleges, scholarships and a timeline for this career, built from your profile.
Written with AI from the BLS, O*NET and CareerOneStop data on this page. Every figure is checked against that data before it is published.
People in this field may work under various titles depending on their specialty. Common alternate titles include casting director, creative director, broadcast news producer, commercial director, and artistic director.
Most aspiring professionals study drama and theatre arts, film and video production, or digital communication. Arts and media management programs also provide relevant training.
Employment is projected to grow by 4 percent from 2025 to 2035, which is as fast as the average for all occupations. This growth will generate about 12,100 job openings annually.
Every figure on this page comes from these public datasets. Missing values are shown as not reported, never estimated.
Version 31.0
Version 2025-35 · Data year 2025
Version 2025 · Data year 2025
Version 2020 · Data year 2020
O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. CollegesRef has modified all or some of this information.
Data from CareerOneStop, sponsored by the U.S. Department of Labor (Employment and Training Administration, with the Minnesota Department of Employment and Economic Development). Retrieved November 6, 2026.
Page data updated November 5, 2026.