Bright outlook
Management
Marketing Managers
- Median pay
- $166,790
- Outlook
- Faster than average
Bachelor's degree
- Active Listening
- Speaking
- Active Learning
ProgramsBusiness, Management, Marketing, and Related Support Services
Marketing
CIP52.14
820 colleges offer Marketing. See what it covers, which degree levels are available and what graduates earn and borrow.
Data verified Nov 2026 · CollegesRef 2026–27 edition
- Colleges offering it
- 820
- at its most common level
- Bachelor's earnings
- $66,542
- median, 4 years after
- Bachelor's debt
- $20,500
- median federal loans
Colleges offering it, by degree level
- Certificate
- 271
- Associate's
- 244
- Bachelor's
- 820
- Master's
- 160
- Post-baccalaureate certificate
- 12
- Doctoral
- 13
- First professional
- 3
- Graduate/professional certificate
- 117
What it covers
About Marketing
A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.
Definition: National Center for Education Statistics, Classification of Instructional Programs 2020, code 52.14.
Programs in this field
Colleges report these specific programs under CIP 52.14.
- Marketing/Marketing Management, General
- Marketing Research
- International Marketing
- Digital Marketing
By degree level
Earnings and debt by degree level
Medians across colleges of each college's own program median. Earnings are for graduates who received federal aid and were working.
| Degree level | Colleges | Median earnings | Median debt |
|---|---|---|---|
| Certificate | 271 | $67,9564 yrs after · 6 colleges | $16,62512 colleges |
| Associate's | 244 | $47,2254 yrs after · 28 colleges | $12,90531 colleges |
| Bachelor's | 820 | $66,5424 yrs after · 495 colleges | $20,500459 colleges |
| Master's | 160 | $83,9254 yrs after · 34 colleges | $37,41924 colleges |
| Post-baccalaureate certificate | 12 | $131,0184 yrs after · 1 college | Not reported |
| Doctoral | 13 | Not reported | Not reported |
| First professional | 3 | $137,6991 yr after · 1 college | Not reported |
| Graduate/professional certificate | 117 | $89,2194 yrs after · 3 colleges | $49,0013 colleges |
Source: U.S. Department of Education College Scorecard field-of-study data, 2025. Colleges with too few graduates have their earnings and debt suppressed, so the number of colleges reporting is smaller than the number offering the program.
Bachelor's programs
Where Marketing graduates earn the most
Median earnings four years after finishing, among programs with at least 10 graduates in the latest year. Earnings are one measure; cost and graduation rate matter too.
- 1
Brigham Young University-Provo
Provo, UT · Private nonprofit · 114 graduates
$112,596
debt $14,125
- 2
Philadelphia, PA · Private nonprofit · 60 graduates
$112,211
debt $7,500
- 3
Chestnut Hill, MA · Private nonprofit · 105 graduates
$106,353
debt $19,000
- 4
Washington, DC · Private nonprofit · 60 graduates
$105,944
debt $16,000
- 5
Santa Clara, CA · Private nonprofit · 74 graduates
$104,723
debt $19,500
- 6
Villanova, PA · Private nonprofit · 79 graduates
$102,222
debt $24,524
- 7
Washington University in St Louis
Saint Louis, MO · Private nonprofit · 77 graduates
$100,489
debt not reported
- 8
Tulane University of Louisiana
New Orleans, LA · Private nonprofit · 156 graduates
$98,503
debt $18,000
- 9
Bethlehem, PA · Private nonprofit · 52 graduates
$98,320
debt $23,250
- 10
Fort Worth, TX · Private nonprofit · 165 graduates
$97,148
debt $20,250
Careers
Careers this program leads to
Occupations linked to Marketing by the NCES CIP–SOC crosswalk, highest national median pay first. Pay and outlook are BLS figures for each occupation.
- Bright outlook
Management
Sales Managers
- Median pay
- $148,270
- Outlook
- As fast as average
Bachelor's degree
- Active Listening
- Negotiation
- Speaking
Management
Advertising and Promotions Managers
- Median pay
- $133,660
- Outlook
- Decline
Bachelor's degree
- Active Listening
- Speaking
- Critical Thinking
- Bright outlook
Management
Fundraising Managers
- Median pay
- $125,470
- Outlook
- Faster than average
Bachelor's degree
- Critical Thinking
- Speaking
- Active Listening
- Bright outlook
Computers and math
Video Game Designers
- Median pay
- $104,000
- Outlook
- Faster than average
Bachelor's degree
- Programming
- Active Listening
- Critical Thinking
- Bright outlook
Computers and math
Web and Digital Interface Designers
- Median pay
- $104,000
- Outlook
- Faster than average
Bachelor's degree
- Reading Comprehension
- Critical Thinking
- Judgment and Decision Making
- Bright outlook
Education
Business Teachers, Postsecondary
- Median pay
- $99,080
- Outlook
- Faster than average
Doctoral or professional degree
- Speaking
- Instructing
- Active Listening
- Bright outlook
Business and finance
Market Research Analysts and Marketing Specialists
- Median pay
- $78,760
- Outlook
- Faster than average
Bachelor's degree
- Active Listening
- Critical Thinking
- Reading Comprehension
More in Business, Management, Marketing, and Related Support Services
Other programs in the same area of study, by how many colleges offer them.
Every program in this area- Business Administration, Management and Operations1,495 colleges
- Accounting and Related Services1,096 colleges
- Finance and Financial Management Services730 colleges
- Business Operations Support and Assistant Services669 colleges
- Business/Commerce, General523 colleges
- Entrepreneurial and Small Business Operations520 colleges
- International Business426 colleges
- Human Resources Management and Services379 colleges
Questions about Marketing
How many colleges offer Marketing?
Published colleges on CollegesRef report Marketing at these degree levels: certificate (271 colleges), associate's (244 colleges), bachelor's (820 colleges), master's (160 colleges), post-baccalaureate certificate (12 colleges), doctoral (13 colleges), first professional (3 colleges), graduate/professional certificate (117 colleges). Counts are from College Scorecard field-of-study data (2025).
What do Marketing graduates earn?
At the median college, bachelor's graduates in Marketing earn $66,542 a year four years after finishing, across 495 colleges that report earnings. Figures cover graduates who received federal aid.
Where do Marketing graduates earn the most?
Brigham Young University-Provo reports the highest median earnings for bachelor's graduates in Marketing: $112,596 four years after finishing, among programs with at least 10 graduates.