CollegesRef vs others

    College search sites compared: CollegesRef, Niche, BigFuture, Appily and more

    Which site to use for which job, where each one's data comes from, how it makes money and what happens to your information. Every claim about another site links to that site's own pages.

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    Which site should I use for…

    Privacy checklist before you sign up for any college site

    Several college search sites earn money by connecting students with colleges. That can be useful, but decide on purpose. Before creating a profile, find the site's privacy policy and check:

    • Who receives your profile. Look for the words "colleges", "partners", "advertisers" and "data broker". Some sites share only when you ask; others share as part of signing up.
    • "Sell" and "share". State privacy laws define these broadly. A site may say it does not sell data for money and still "share" it for advertising. Look for a "Do Not Sell or Share" link and use it if you want to opt out.
    • Opt-in or opt-out. Is college contact something you switch on, or on by default? Check whether you can opt out later, and how.
    • How the site makes money. Free sites are paid by someone: colleges, advertisers or paid upgrades. Read the site's own explanation, such as our how we make money page.
    • Deleting your account. Check that you can delete your account and data, not just stop emails. Ours is at delete account.
    • Your email. Consider a separate email address for college sites so marketing does not bury school and aid deadlines.

    Common mistakes when researching colleges online

    • Comparing sticker prices. Tuition is not what most students pay. Compare net price after grants, by family income.
    • Ignoring the data year. Sites show different numbers for the same college because they use different years. Check which year you are looking at.
    • Treating grades and rankings as facts. Letter grades and rankings are editorial weightings of many measures. Look at the measures that matter to you.
    • Reading admission calculators as promises. Every chances tool is an estimate built from past admitted students, not a decision.
    • Skipping outcomes. Graduation rate, debt and earnings tell you more about value than prestige does.
    • Paying for scholarship searches. Legitimate scholarship searches are free. Never pay to apply for a scholarship.
    • Signing up everywhere at once. Each profile may reach colleges and partners. Research first, then sign up where it helps.

    Facts about other sites on this page come from the comparison pages above, where each one links to the site's own page and the date we read it.