SOC 41-1011.00Bright outlook

    First-Line Supervisors of Retail Sales Workers

    Directly supervise and coordinate activities of retail sales workers in an establishment or department.

    Median pay
    $48,520
    Growth
    -3.7%
    Decline
    Openings a year
    113,500
    Typical education
    High school diploma

    Data verified Nov 2026 · CollegesRef 2026–27 edition

    Source: BLS 2025 wages · 2025–35 projections

    See the pathway

    Annual pay range

    Lowest 10% earn less than
    $33,120
    Median
    $48,520
    Highest 10% earn more than
    $77,080
    National wages for all workers in this occupation. BLS Occupational Employment and Wage Statistics, May 2025.

    1,121,800 people work in this occupation.

    In short

    First-line supervisors of retail sales workers manage staff and oversee daily operations in retail settings. This career offers a median annual pay of $48,520, with many opportunities available despite a slight decline in overall employment.

    Written with AI from the BLS, O*NET and CareerOneStop data on this page. Every figure is checked against that data before it is published.

    What first-line supervisors of retail sales workers do

    Job Zone 2: Some preparation

    Directly supervise and coordinate activities of retail sales workers in an establishment or department. Duties may include management functions, such as purchasing, budgeting, accounting, and personnel work, in addition to supervisory duties.

    Usually a high school diploma; some on-the-job training or experience.

    What the work is like

    People in this career directly coordinate and supervise retail employees. On a daily basis, supervisors train, coach, and develop staff members while coordinating their schedules and tasks. They handle customer service by working directly with the public, resolving conflicts, and negotiating solutions to problems. Beyond managing personnel, these supervisors often perform administrative and management functions such as budgeting, purchasing, accounting, and managing human resources.

    To succeed in this role, individuals need strong enterprising interests and a leadership orientation. Key skills include active listening, clear speaking, and social perceptiveness to understand both customer and employee needs. Supervisors must be dependable, cooperative, and detail-oriented. They rely on a solid foundation of knowledge in sales, marketing, customer service, and basic mathematics to keep the business running smoothly.

    How to get there

    Entering this field typically requires a high school diploma. Most workers prepare through some on-the-job training or by gaining prior experience in retail sales. While a college degree is not required, several majors can prepare students for this career, including business administration, management and operations, general sales, and merchandising and marketing operations.

    Candidates can also enhance their credentials by earning the Business of Retail certification from the National Retail Federation Foundation. Additionally, some states list a license for this specific work, so requirements can vary depending on the location.

    Pay and outlook explained

    The median annual pay for these supervisors is $48,520. Earnings can vary significantly based on experience and the specific retail employer, with the lowest 10% earning less than $33,120 and the highest 10% earning more than $77,080.

    There are 1,121,800 people employed in this field. Between 2025 and 2035, employment is projected to decline by -3.7%. Despite this projected decrease in total jobs, the field still offers strong opportunities for job seekers, with 113,500 openings projected each year.

    Interest profile

    Realistic (R)
    29 / 100
    Investigative (I)
    2 / 100
    Artistic (A)
    0 / 100
    Social (S)
    44 / 100
    Enterprising (E) · strongest
    100 / 100
    Conventional (C)
    77 / 100
    How strongly each interest area describes the work, from O*NET (scores rescaled to 0–100). The interest code lists the strongest areas in order.

    Interest code ECS. Compare it with yours

    What you'd do

    Training and Teaching Others
    77
    Performing for or Working Directly with the Public
    77
    Making Decisions and Solving Problems
    73
    Coaching and Developing Others
    72
    Resolving Conflicts and Negotiating with Others
    72
    Communicating with Supervisors, Peers, or Subordinates
    71
    Coordinating the Work and Activities of Others
    70
    Establishing and Maintaining Interpersonal Relationships
    70
    Getting Information
    70
    Identifying Objects, Actions, and Events
    68
    Work activities rated by importance for this occupation, O*NET (0–100).

    Skills and strengths

    Skills

    • Active Listening
    • Service Orientation
    • Speaking
    • Coordination
    • Critical Thinking
    • Monitoring
    • Social Perceptiveness
    • Instructing
    • Management of Personnel Resources
    • Negotiation

    Knowledge

    • Customer and Personal Service
    • Administration and Management
    • Sales and Marketing
    • English Language
    • Education and Training
    • Personnel and Human Resources
    • Computers and Electronics
    • Mathematics
    • Economics and Accounting
    • Administrative

    Abilities

    • Oral Comprehension
    • Oral Expression
    • Speech Clarity
    • Speech Recognition
    • Problem Sensitivity
    • Deductive Reasoning
    • Information Ordering
    • Near Vision
    • Category Flexibility
    • Fluency of Ideas

    Work styles

    • Dependability
    • Leadership Orientation
    • Social Orientation
    • Cooperation
    • Achievement Orientation
    • Attention to Detail
    • Integrity
    • Optimism
    • Self-Control
    • Initiative

    Also called

    Art Gallery Director · Auto Leasing Manager · Auto Parts Manager · Auto Rental Supervisor · Automobile Leasing Supervisor · Bakery Manager · Branch Manager · Branch Store Manager · Car Rental Manager · Cashier Manager

    Career pathway

    From your interests to first-line supervisors of retail sales workers

    Interests that fit the work, the career, majors that lead there and colleges whose graduates in those majors earn the most. Hover or focus a step to follow one path.

    1. Interests

    2. This career

      • First-Line Supervisors of Retail Sales Workers$48,520 median pay
    3. Majors

    4. Colleges

    College Scorecard program outcomes

    Colleges with strong outcomes

    Programs that lead to this career, ranked by what their graduates earn four years after finishing. Earnings are for graduates who received federal aid.

    1. 1Carnegie Mellon University logo
      Carnegie Mellon University

      Pittsburgh, PA · Business Administration, Management and Operations · Bachelor's

      1 yr after
      $97,419
      4 yrs after
      $160,783
      Median debt
      $19,000
    2. 2University of Michigan-Ann Arbor Main Campus logo
      University of Michigan-Ann Arbor Main Campus

      Ann Arbor, MI · Business Administration, Management and Operations · Bachelor's

      1 yr after
      $96,806
      4 yrs after
      $144,654
      Median debt
      $19,500
    3. 3University of California-Berkeley CAL logo
      University of California-Berkeley CAL

      Berkeley, CA · Business Administration, Management and Operations · Bachelor's

      1 yr after
      $94,811
      4 yrs after
      $144,599
      Median debt
      $10,656
    4. 4University of Pennsylvania UPENN logo
      University of Pennsylvania UPENN

      Philadelphia, PA · Business Administration, Management and Operations · Bachelor's

      1 yr after
      $108,743
      4 yrs after
      $136,806
      Median debt
      $19,250
    5. 5Emory University-Main Campus logo
      Emory University-Main Campus

      Atlanta, GA · Business Administration, Management and Operations · Bachelor's

      1 yr after
      $87,830
      4 yrs after
      $136,731
      Median debt
      $15,000
    6. 6University of North Carolina at Chapel Hill Main Campus logo
      University of North Carolina at Chapel Hill Main Campus

      Chapel Hill, NC · Business Administration, Management and Operations · Bachelor's

      1 yr after
      $88,182
      4 yrs after
      $135,874
      Median debt
      $9,250
    7. 7Baylor University logo
      Baylor University

      Waco, TX · General Sales, Merchandising and Related Marketing Operations · Bachelor's

      1 yr after
      $85,374
      4 yrs after
      $125,167
      Median debt
      $21,375
    8. 8Boston College logo
      Boston College

      Chestnut Hill, MA · Business Administration, Management and Operations · Bachelor's

      1 yr after
      $75,464
      4 yrs after
      $123,144
      Median debt
      $18,625

    Source: U.S. Department of Education College Scorecard field-of-study data, 2025. Programs with few graduates are not listed.

    NCES CIP–SOC crosswalk

    Majors that lead here

    Related programs by four-digit CIP code. They are common routes in, not the only ones.

    CareerOneStop

    Certifications, licenses and pay by state

    What first-line supervisors of retail sales workers may need beyond a degree, where a license is required, and what the work pays in each state.

    Certifications

    Core certifications employers recognise for this work.

    Search all certifications on CareerOneStop

    Training

    Programs of study that prepare people for this work.

    • Consumer Merchandising/Retailing Management
    • E-Commerce/Electronic Commerce
    • Floriculture/Floristry Operations and Management
    • General Merchandising, Sales, and Related Marketing Operations, Other
    • Retail Management
    • Retailing and Retail Operations
    • Selling Skills and Sales Operations
    • Special Products Marketing Operations

    Find training near you on CareerOneStop

    Licenses by state

    10 states list a license for this work. Open your state for the license and the agency that issues it.

    Check license requirements on CareerOneStop

    Data from CareerOneStop, sponsored by the U.S. Department of Labor (Employment and Training Administration, with the Minnesota Department of Employment and Economic Development). Retrieved November 6, 2026.

    Your plan

    Build my pathway plan

    Courses, majors, colleges, scholarships and a timeline for this career, built from your profile.

    Questions about first-line supervisors of retail sales workers

    Written with AI from the BLS, O*NET and CareerOneStop data on this page. Every figure is checked against that data before it is published.

    What are some common job titles for this career?

    People in this role are known by many different titles depending on their industry. Some common titles include branch store manager, cashier manager, auto parts manager, and bakery manager.

    What college majors are related to this field?

    Students interested in this path often major in business administration, management and operations, general sales, or specialized sales and marketing operations. Other related majors include family and consumer sciences or applied horticulture business services.

    What certifications are available for retail supervisors?

    Workers can pursue the Business of Retail certification, which is offered by the National Retail Federation Foundation. This credential helps demonstrate a candidate's readiness for retail management roles.

    Sources and attribution

    Every figure on this page comes from these public datasets. Missing values are shown as not reported, never estimated.

    O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. CollegesRef has modified all or some of this information.

    Data from CareerOneStop, sponsored by the U.S. Department of Labor (Employment and Training Administration, with the Minnesota Department of Employment and Economic Development). Retrieved November 6, 2026.

    Page data updated November 5, 2026.