Sales
First-Line Supervisors of Non-Retail Sales Workers
- Median pay
- $87,520
- Outlook
- Little or no change
High school diploma
- Active Listening
- Management of Personnel Resources
- Monitoring
SOC 41-1011.00Bright outlook
Directly supervise and coordinate activities of retail sales workers in an establishment or department.
Data verified Nov 2026 · CollegesRef 2026–27 edition
Source: BLS 2025 wages · 2025–35 projections
Annual pay range
1,121,800 people work in this occupation.
In short
First-line supervisors of retail sales workers manage staff and oversee daily operations in retail settings. This career offers a median annual pay of $48,520, with many opportunities available despite a slight decline in overall employment.
Written with AI from the BLS, O*NET and CareerOneStop data on this page. Every figure is checked against that data before it is published.
Directly supervise and coordinate activities of retail sales workers in an establishment or department. Duties may include management functions, such as purchasing, budgeting, accounting, and personnel work, in addition to supervisory duties.
Usually a high school diploma; some on-the-job training or experience.
People in this career directly coordinate and supervise retail employees. On a daily basis, supervisors train, coach, and develop staff members while coordinating their schedules and tasks. They handle customer service by working directly with the public, resolving conflicts, and negotiating solutions to problems. Beyond managing personnel, these supervisors often perform administrative and management functions such as budgeting, purchasing, accounting, and managing human resources.
To succeed in this role, individuals need strong enterprising interests and a leadership orientation. Key skills include active listening, clear speaking, and social perceptiveness to understand both customer and employee needs. Supervisors must be dependable, cooperative, and detail-oriented. They rely on a solid foundation of knowledge in sales, marketing, customer service, and basic mathematics to keep the business running smoothly.
Entering this field typically requires a high school diploma. Most workers prepare through some on-the-job training or by gaining prior experience in retail sales. While a college degree is not required, several majors can prepare students for this career, including business administration, management and operations, general sales, and merchandising and marketing operations.
Candidates can also enhance their credentials by earning the Business of Retail certification from the National Retail Federation Foundation. Additionally, some states list a license for this specific work, so requirements can vary depending on the location.
The median annual pay for these supervisors is $48,520. Earnings can vary significantly based on experience and the specific retail employer, with the lowest 10% earning less than $33,120 and the highest 10% earning more than $77,080.
There are 1,121,800 people employed in this field. Between 2025 and 2035, employment is projected to decline by -3.7%. Despite this projected decrease in total jobs, the field still offers strong opportunities for job seekers, with 113,500 openings projected each year.
Interest code ECS. Compare it with yours
Art Gallery Director · Auto Leasing Manager · Auto Parts Manager · Auto Rental Supervisor · Automobile Leasing Supervisor · Bakery Manager · Branch Manager · Branch Store Manager · Car Rental Manager · Cashier Manager
Career pathway
Interests that fit the work, the career, majors that lead there and colleges whose graduates in those majors earn the most. Hover or focus a step to follow one path.
1Interests
2This career
3Majors
4Colleges
Interests
This career
Majors
Colleges
College Scorecard program outcomes
Programs that lead to this career, ranked by what their graduates earn four years after finishing. Earnings are for graduates who received federal aid.
Pittsburgh, PA · Business Administration, Management and Operations · Bachelor's
Ann Arbor, MI · Business Administration, Management and Operations · Bachelor's
Berkeley, CA · Business Administration, Management and Operations · Bachelor's
Philadelphia, PA · Business Administration, Management and Operations · Bachelor's
Atlanta, GA · Business Administration, Management and Operations · Bachelor's
Chapel Hill, NC · Business Administration, Management and Operations · Bachelor's
Waco, TX · General Sales, Merchandising and Related Marketing Operations · Bachelor's
Source: U.S. Department of Education College Scorecard field-of-study data, 2025. Programs with few graduates are not listed.
NCES CIP–SOC crosswalk
Related programs by four-digit CIP code. They are common routes in, not the only ones.
2,372 colleges offer it
358 colleges offer it
283 colleges offer it
189 colleges offer it
29 colleges offer it
CareerOneStop
What first-line supervisors of retail sales workers may need beyond a degree, where a license is required, and what the work pays in each state.
Core certifications employers recognise for this work.
Programs of study that prepare people for this work.
10 states list a license for this work. Open your state for the license and the agency that issues it.
Marijuana Employee License
Marijuana Enforcement Division, Department of Revenue
Meat Program-Custom Processing
INTERTRACK EMPLOYEE
Occupational Riverboat Gambling License
Level III Gaming Occupation
Horse Racing Occupational License
CASINO SERVICE EMPLOYEE
Staff Permit Employees
Amphibian and Reptile Possession permit
Licensing, Customer Support Section, NC Wildlife Resources Commission
Cigarette Distributor
Kerosene Distributor
Kerosene Supplier
Merchant Of Registration
Permit to Sell Bees
Plant Industry Division, NC Department of Agriculture and Consumer Services
Pet Shop Operator
Veterinary Division, NC Department of Agriculture and Consumer Services
Priority Boarding Pass for Vendors For The Hatteras Inlet Ferry
Tanning Facility Registration
Health Service Regulation, NC Department of Health & Human Services
Tobacco Products (Other Than Cigarettes)
Data from CareerOneStop, sponsored by the U.S. Department of Labor (Employment and Training Administration, with the Minnesota Department of Employment and Economic Development). Retrieved November 6, 2026.
Your plan
Courses, majors, colleges, scholarships and a timeline for this career, built from your profile.
Written with AI from the BLS, O*NET and CareerOneStop data on this page. Every figure is checked against that data before it is published.
People in this role are known by many different titles depending on their industry. Some common titles include branch store manager, cashier manager, auto parts manager, and bakery manager.
Students interested in this path often major in business administration, management and operations, general sales, or specialized sales and marketing operations. Other related majors include family and consumer sciences or applied horticulture business services.
Workers can pursue the Business of Retail certification, which is offered by the National Retail Federation Foundation. This credential helps demonstrate a candidate's readiness for retail management roles.
Every figure on this page comes from these public datasets. Missing values are shown as not reported, never estimated.
Version 31.0
Version 2025-35 · Data year 2025
Version 2025 · Data year 2025
Version 2020 · Data year 2020
O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. CollegesRef has modified all or some of this information.
Data from CareerOneStop, sponsored by the U.S. Department of Labor (Employment and Training Administration, with the Minnesota Department of Employment and Economic Development). Retrieved November 6, 2026.
Page data updated November 5, 2026.