Marketing
Ranked #134 of 354 for valueMarketing · 204 graduates
- Earnings 4 yrs after
- $71,371
- Ranked-college median: $67,486
- Median debt
- $23,875
- Ranked-college median: $19,523

Kalamazoo, MI, United States
Western Michigan University's acceptance rate is 84.6% (CollegesRef 2026–27 edition, 18,853 applicants). It is a public university in Kalamazoo, MI, with 12,568 students. The average net price after grants is $13,902 a year. The six-year graduation rate is 58.6%, and median earnings ten years after entry are $57,828.
Data verified Nov 2026 · CollegesRef 2026–27 edition
Photo: CC BY-SA 3.0, via Wikimedia Commons
Acceptance rate: 84.6% (fall admissions, CollegesRef 2026–27 edition). 15,612 of 18,853 applicants were admitted. Middle 50% test scores: SAT Reading & Writing 510–620, SAT Math 490–600, ACT 21–27. Admissions details
Larger than 92% of colleges
National median 1,603
Five questions match you to a college identity, then show where Western Michigan University sits for you.
Take the fit quizWestern Michigan University admitted 84.6% of 18,853 applicants.
84.6% of applicants were admitted
13.3% of admitted students enrolled (yield)
Average net price
$13,902
What students paid per year on average after grants and scholarships. Your price depends on family income.
Published price vs. what students paid
Students receiving Pell Grants
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Start with the Pell Grant estimator See a sample reportGraduation rate
First-time, full-time students finishing within 150% of normal time
First-year retention
Students who return for a second year
Median earnings
$57,828
Former students who received federal aid
Bachelor's majors where Western Michigan University is ranked in CollegesRef's value rankings. Earnings are medians 4 years after graduating, for graduates who received federal aid; the tick on each bar marks the median of all ranked colleges in that field.
Marketing · 204 graduates
Aerospace, Aeronautical, and Astronautical/Space Engineering · 58 graduates
Criminal Justice and Corrections · 60 graduates
Electrical, Electronics, and Communications Engineering · 33 graduates
Civil Engineering · 26 graduates
Business Administration, Management and Operations · 202 graduates
Finance and Financial Management Services · 216 graduates
Mechanical Engineering · 49 graduates
Teacher Education and Professional Development, Specific Subject Areas · 116 graduates
Communication and Media Studies · 49 graduates
Sports, Kinesiology, and Physical Education/Fitness · 103 graduates
Computer Science · 42 graduates
Biology, General · 104 graduates
Accounting and Related Services · 171 graduates
Political Science and Government · 35 graduates
Psychology, General · 141 graduates
Registered Nursing, Nursing Administration, Nursing Research and Clinical Nursing · 97 graduates
Total students
12,568
Academic calendar
Semester
Carnegie classification
R2 research university
A Doctoral University (which undergraduates attend) with high research activity.
Where the campus is, how far it sits from a major city, and other colleges within reach.
Western Michigan UniversityKalamazoo, MI, United States
Distances are straight-line miles, not driving distance. Map data © OpenStreetMap contributors, tiles by OpenFreeMap and OpenMapTiles.
Western Michigan University
Kalamazoo, MI, United States
Small city
Inside an urbanized area and a principal city.
Nearest major cityGrand Rapids, MI · about 47 mi
In the city250 mi
Ask about admissions, cost or campus life at Western Michigan University. Answers come from CollegesRef data.
Ask CollegesRefWhat sets this college apart, grouped by theme, each with what it means and the data or editorial tag behind it.
Cost & aid
Affordable
Lower cost than many comparable colleges for a typical family.
Average net price $13,902 a year after aid
NCAA Division I · The largest programs and athletic scholarships; big-time game days.
Tagged by CollegesRef editors as a big-time athletics school.
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Start with the quiz See a sample reportAdmit rate, net price and outcomes for Western Michigan University and Oakland University-Michigan, side by side.
Compare with Oakland University-MichiganWestern Michigan University admitted 84.6% of 18,853 applicants in the CollegesRef 2026–27 edition, the most recent release. That is the figure colleges report to the U.S. Department of Education (IPEDS and College Scorecard).
In-state tuition at Western Michigan University is $15,954 and out-of-state tuition is $19,908 a year before financial aid in the CollegesRef 2026–27 edition. The average net price after grants is $13,902 a year.
The average net price at Western Michigan University, what first-time, full-time students paid after grants and scholarships, was $13,902 a year in the CollegesRef 2026–27 edition. Your own price depends on family income; the college's net price calculator gives a personal estimate.
58.6% of first-time, full-time students at Western Michigan University graduate within six years (150% of normal time), according to the CollegesRef 2026–27 edition.
The closest matches are Oakland University, Central Michigan University, and Wayne State University, based on admissions, cost, graduation rate, size, and campus profile.
Last checked Nov 3, 2026
Figures come from federal reporting. Text marked “CollegesRef editorial” is our own summary, and similar-college lists come from CollegesRef matching. How we source data
Similar colleges
Bars show profile closeness out of 100: how near each college's graduation rate, size, admit rate, net price, Carnegie class, and control are to Western Michigan University. The order also uses CollegesRef matching tiers, so a later card can score higher.
Oakland University-Michigan
Rochester Hills, MI
Graduation rate 58%, close to 59%
Profile closeness96/100
Central Michigan University
Mount Pleasant, MI
Graduation rate 59%, close to 59%
Profile closeness92/100
Wayne State University-Michigan
Detroit, MI
Graduation rate 60%, close to 59%
Profile closeness90/100
Grand Valley State University
Allendale, MI
Graduation rate 65%, close to 59%
Profile closeness85/100
Eastern Michigan University
Ypsilanti, MI
Enrollment 10,055 students, close to 12,568
Profile closeness83/100
Northern Michigan University
Marquette, MI
Graduation rate 54%, close to 59%
Profile closeness80/100
Michigan Technological University
Houghton, MI
Average net price $13,446, close to $13,902
Profile closeness80/100
Saginaw Valley State University
University Center, MI
Graduation rate 51%, close to 59%
Profile closeness75/100
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