Marketing
Ranked #45 of 354 for valueMarketing · 37 graduates
- Earnings 4 yrs after
- $72,757
- Ranked-college median: $67,486
- Median debt
- $15,000
- Ranked-college median: $19,523

Cedar Falls, IA, United States
University of Northern Iowa's acceptance rate is 92.7% (CollegesRef 2026–27 edition, 4,772 applicants). It is a public university in Cedar Falls, IA, with 7,529 students. The average net price after grants is $16,038 a year. The six-year graduation rate is 68.6%, and median earnings ten years after entry are $57,187.
Data verified Nov 2026 · CollegesRef 2026–27 edition
Photo: Madmaxmarchhare at English Wikipedia, CC BY 2.5, via Wikimedia Commons
Acceptance rate: 92.7% (fall admissions, CollegesRef 2026–27 edition). 4,094 of 4,772 applicants were admitted. Middle 50% test scores: SAT Reading & Writing 520–650, SAT Math 500–630, ACT 19–26. Admissions details
Larger than 85% of colleges
National median 1,603
Five questions match you to a college identity, then show where University of Northern Iowa sits for you.
Take the fit quizUniversity of Northern Iowa admitted 92.7% of 4,772 applicants.
92.7% of applicants were admitted
37.7% of admitted students enrolled (yield)
Average net price
$16,038
What students paid per year on average after grants and scholarships. Your price depends on family income.
Published price vs. what students paid
Students receiving Pell Grants
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Start with the Pell Grant estimator See a sample reportGraduation rate
First-time, full-time students finishing within 150% of normal time
First-year retention
Students who return for a second year
Median earnings
$57,187
Former students who received federal aid
Bachelor's majors where University of Northern Iowa is ranked in CollegesRef's value rankings. Earnings are medians 4 years after graduating, for graduates who received federal aid; the tick on each bar marks the median of all ranked colleges in that field.
Marketing · 37 graduates
Business Administration, Management and Operations · 143 graduates
Biology, General · 60 graduates
Finance and Financial Management Services · 105 graduates
Sports, Kinesiology, and Physical Education/Fitness · 49 graduates
Psychology, General · 102 graduates
Communication and Media Studies · 32 graduates
Mathematics · 15 graduates
Teacher Education and Professional Development, Specific Levels and Methods · 361 graduates
Computer Science · 32 graduates
Total students
7,529
Academic calendar
Semester
Carnegie classification
Master's university
A College or University that also has a large number of Master’s Degree programs.
Where the campus is, how far it sits from a major city, and other colleges within reach.
University of Northern IowaCedar Falls, IA, United States
Distances are straight-line miles, not driving distance. Map data © OpenStreetMap contributors, tiles by OpenFreeMap and OpenMapTiles.
University of Northern Iowa
Cedar Falls, IA, United States
Small city
Inside an urbanized area and a principal city.
Nearest major citySaint Paul, MN · about 171 mi
In the city250 mi
Ask about admissions, cost or campus life at University of Northern Iowa. Answers come from CollegesRef data.
Ask CollegesRefWhat sets this college apart, grouped by theme, each with what it means and the data or editorial tag behind it.
Cost & aid
Affordable
Lower cost than many comparable colleges for a typical family.
Average net price $16,038 a year after aid
NCAA Division I · The largest programs and athletic scholarships; big-time game days.
Tagged by CollegesRef editors as a big-time athletics school.
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Start with the quiz See a sample reportAdmit rate, net price and outcomes for University of Northern Iowa and Iowa State University, side by side.
Compare with Iowa State UniversityUniversity of Northern Iowa admitted 92.7% of 4,772 applicants in the CollegesRef 2026–27 edition, the most recent release. That is the figure colleges report to the U.S. Department of Education (IPEDS and College Scorecard).
In-state tuition at University of Northern Iowa is $10,201 and out-of-state tuition is $22,359 a year before financial aid in the CollegesRef 2026–27 edition. The average net price after grants is $16,038 a year.
The average net price at University of Northern Iowa, what first-time, full-time students paid after grants and scholarships, was $16,038 a year in the CollegesRef 2026–27 edition. Your own price depends on family income; the college's net price calculator gives a personal estimate.
68.6% of first-time, full-time students at University of Northern Iowa graduate within six years (150% of normal time), according to the CollegesRef 2026–27 edition.
The closest matches are Iowa State University, University of Iowa, and Southeast Missouri State University, based on admissions, cost, graduation rate, size, and campus profile.
Last checked Nov 3, 2026
Figures come from federal reporting. Text marked “CollegesRef editorial” is our own summary, and similar-college lists come from CollegesRef matching. How we source data
Similar colleges
Bars show profile closeness out of 100: how near each college's graduation rate, size, admit rate, net price, Carnegie class, and control are to University of Northern Iowa. The order also uses CollegesRef matching tiers, so a later card can score higher.
Iowa State University
Ames, IA
Graduation rate 76%, close to 69%
Profile closeness71/100
University of Iowa
Iowa City, IA
Graduation rate 76%, close to 69%
Profile closeness65/100
Southeast Missouri State University
Cape Girardeau, MO
Graduation rate 61%, close to 69%
Profile closeness85/100
Missouri University of Science and Technology
Rolla, MO
Graduation rate 67%, close to 69%
Profile closeness84/100
South Dakota State University
Brookings, SD
Graduation rate 62%, close to 69%
Profile closeness83/100
Southern Illinois University-Edwardsville
Edwardsville, IL
Enrollment 8,750 students, close to 7,529
Profile closeness82/100
Missouri State University-Springfield
Springfield, MO
Acceptance rate 91%, close to 93%
Profile closeness82/100
Southern Illinois University-Carbondale
Carbondale, IL
Enrollment 8,494 students, close to 7,529
Profile closeness81/100
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